Cyber Week Marketing Campaign


Krystal Lauk Studios defined and led the overall concept Google Play's four phase holiday merchandising campaign, which was then delegated to illustrators across the Play UX team. Inspired by the likes of Mary Blair, the holiday campaign took on a geometric environment that changed themes throughout the phases.

Cyber week was one such phase that Krystal Lauk Studios defined and implemented, creating around 30 unique illustrations for one of the largest campaigns of the year.

Design Strategy & Illustration

  • Krystal Lauk