Greenhouse Partner Animated Ad
Checkr, a background checking company, approached Krystal Lauk Studios to create an illustration style to be expanded on in the future and used as a part of their brand framework. Through concepting on the higher vision of what it means to perform background checks that are aligned with Checkr's values, we created the theme, "Discovery into the Inner World." This concept communicates that background checks act as insight into information about a person that's not displayed at face value. It explores the discovery behind each background check, revealing positive and negative energies through visually creating environments that exist within each person.
The style that emerged from this are abstract environments that characters find themselves in. These environments are lush, colorful, and diverse- just like the people applying for the companies that use Checkr's platform.
The first project we flexed this illustration style on was an animated video ad that completed an extensive marketing campaign, aimed at communicating the benefits of the Checkr + Greenhouse partnership.