Krystal Lauk.

Creative Director & Artist shaping culture through systems and story.

I build emotionally intelligent brand systems and narrative-driven experiences for organizations working at the intersection of design, technology, and community.

Alongside my commercial work, I maintain an independent art practice and am the founder of Pissed Off Moms — a cultural platform amplifying caregiver voices through immersive storytelling and community-led exhibitions.

San Francisco
CA

Google AIUX for Climate Action

Concept Illustration

Google AIUX Rebrand

Brand Design & Illustration

Google UXU Conference

Illustration | Design | Art Direction