Krystal Lauk.

I am a Creative Director and artist living in San Francisco with over 10 years of experience building illustration-led brand systems and guiding multidisciplinary teams.

Through my studio, Lauk Haus (2015-2025), I partnered with global technology and mission-driven organizations to translate complexity into clear, cohesive visual languages rooted in emotional intelligence.

Today, my work spans three dimensions: strategic cultural architecture, independent art practice, and collective platform building. I am the founder of Pissed Off Moms (POM), a community-rooted initiative amplifying caregiver voices through immersive exhibitions and narrative media.

Vision as source

Creation through form

Radiate like the sun.